We launched Carved Culture on TikTok Shop, giving customers another way to discover and purchase musical instruments. By bringing instrument demonstrations and shopping together, we made it easier to see and hear products in action before choosing what to buy.
Discover Instruments in Action
Our TikTok videos offer a closer look at musical instruments through short, engaging demonstrations. Rather than relying on product photographs alone, viewers can experience how instruments look, sound and are played. This makes it easier to explore unfamiliar instruments and find inspiration for their own music-making.
Watch, Discover and Shop
TikTok Shop brings product discovery and purchasing into the same experience. Customers can watch our videos, explore available products through our TikTok presence and place orders without having to start their search again elsewhere. The launch marked another step in making our collection more accessible to people discovering music through social video.